A little girl called Emma, who lives in the South Island of New Zealand, is running a campaign against swearing. She says we all swear too much and wrote to Close Up, our local current affairs program, expressing her concern. They told her if she did some research into the problem they’d do a news story on her campaign. Nine-year-old Emma spent last month researching the problem. She watched TV, listened to the radio, eavesdropped in the school playground and counted the number of times people swore. It was a lot! There was the F word, the C word, the S word and the B word plus a few variations, I’m sure.
In New Zealand there was a controversy about the word “bugger” especially after Toyota came out with the ad below. Personally, I thought it was amusing (good New Zealand humor) but thousands of people didn’t and complained. You judge for yourself…
I’ll admit. I swear, and thinking about it, the problem became worse after I started writing erotic romance. I guess that when nothing bad happened to me after writing the naughty words, I figured the stories my mother told me about dire punishment weren’t true. I felt free to verbalize the odd naughty word as well. Okay, Emma. I listened to you speaking on TV, and you have a point. There’s no need for us to use such bad language. I promise to do better.
Do you swear? How do you teach your kids not to swear when they’re faced with swearing on the TV and radio on a daily basis?











